The Family Seal for family-friendly companies

A seal forFamily-friendly companies
For most employees, the ability to balance work and family life is a key criterion when looking for a job. Achieving a harmonious balance between raising children and pursuing a career will become increasingly important, especially for the younger generation.
Companies that create a family-friendly work environment therefore enjoy a significant competitive advantage. By laying the groundwork for a healthy work-life balance for your staff, you are better positioned to recruit highly qualified professionals. We support businesses that are committed to family-friendliness. Apply now for the family-friendly seal of approval.
Our Family SealMore than just an award
First awarded in 2015, the Family Seal recognizes family-friendly businesses in the Ludwigslust-Parchim district. Whether a start-up, an SME, or a large corporation, any company, association, or public authority has the opportunity to apply for the “Family-Friendly Employer” seal. Certification is based on more than just flexible working hours or remote work options; we also look for a corporate culture based on mutual respect and opportunities for professional development, enabling your employees to grow alongside the company. Other key criteria include workplace health management and your commitment to the local region.
The first step involves evaluating your completed application form. If you achieve the required score, an audit is conducted at your company, involving both management and staff. A jury gains an impression of your family-friendly offerings through personal discussions. The jury comprises representatives from the District Craftsmen’s Association, the Schwerin Chamber of Industry and Commerce (IHK), WiFöG, the Employer Service, the Alliance for Family, the Ludwigslust-Parchim District Office for Gender Equality, and social welfare organizations.
Our Family SealArguments in favor
Easier to Find Skilled Professionals
Most job seekers specifically look for family-friendly positions. Flexible working hours, support services, and opportunities for further training are key factors that enhance a job’s appeal. A company known for being family-friendly stands a much better chance of attracting the ideal candidates. A healthy work-life balance creates a win-win situation for everyone—especially for high performers.
Easier to Retain Skilled Professionals
In the long run, family-friendly companies enjoy higher levels of employee satisfaction. Satisfaction does more than just boost performance; employees feel comfortable in your organization and see no reason to look for a new job. Low staff turnover saves you the trouble and expense of recruitment while ensuring that valuable know-how remains within the company.
Increased Motivation and Identification
Successfully balancing work and private life leads to greater motivation and a stronger willingness to perform. Furthermore, everyone benefits from a job that offers individuals room for ideas and opportunities for personal development. Employees feel more motivated to go the extra mile and show genuine commitment to the organization. Employee loyalty also increases—and who wouldn’t want team members who are just as passionate about the company as they are?
Save on Operating Costs
Motivated employees tend to be healthier and take fewer sick days. Turnover rates also drop. Both factors save the company money. So, ensure a high level of satisfaction within your team. Recruiting is a complex and costly process; onboarding new employees and transferring knowledge also require significant time and resources. Consider, too, the immense loss of knowledge that occurs when a skilled specialist leaves your company.
The Family Seal as a Brand
Over the past few years, we have established the “Family Seal” as a brand within the district, as being family-friendly pays off in many ways. Skilled professionals value the ability to balance family and work, so they specifically look for this seal. Anyone who recognizes that people are the most important asset understands that even the largest, most modern machinery is useless if there is no one there to operate it. Even the most innovative products are of no value if there is no one to promote and sell them. People remain the central focus. Apply now and show everyone that your employees are your top priority.
Documents relating to the family seal
These companies were granted theFamily Seal Awarded
Lina Hauke
Project Manager – Skilled Workforce Retention & Business Services
Do you have any questions?We have the answers!
Companies, skilled craft businesses, associations, and public authorities based in the Ludwigslust-Parchim district are eligible to apply for the “Family Seal.” Size is not a decisive factor; small and medium-sized enterprises can also demonstrate their commitment through family-friendly working conditions. Criteria for assessment include the work-life balance, a corporate culture based on mutual respect, opportunities for further training, workplace health management, and engagement with the local region.
The first step is to complete the application form for the family-friendly seal. The information submitted is then reviewed and evaluated by a jury. If you achieve the required score, an audit of your company follows, during which the jury gains an impression of your family-friendly initiatives through personal discussions with management and employees. Upon successful certification, you receive the “Family-Friendly Company” seal.







